BMG.
Lily Allen - West End Girl
- Client
- BMG
- Project
- Lily Allen - West End Girl
- Services
- Music Merchandise, Bespoke Fabrication, Limited Edition
- Key spec
- USB release · album went Gold
The brief
Music Merchandise, Bespoke Fabrication, Limited Edition
Rowleys:London is proud to have collaborated with Lily Allen and BMG UK on one of the most talked-about physical releases in recent memory: the now-legendary West End Girl USB.
A bold, unapologetic piece of music merchandise that turned heads and got people talking - exactly the kind of cut-through a landmark release deserves.
Huge congratulations to Lily on the album going Gold in the UK.
