Rowleys:London
< All work Case study 10 / 12

Coldplay.

X&Y Album Campaign

Client
Coldplay
Project
X&Y Album Campaign
Services
Music Campaign, Sustainable Merchandise, Brand Partnerships
Key spec
Nominated · Best UK Marketing Campaign
Coldplay - X&Y Album Campaign, image 1
Coldplay - X&Y Album Campaign, image 2
Figs. 01-02 · X&Y Album CampaignNo. 10
The brief

Music Campaign, Sustainable Merchandise, Brand Partnerships

For the launch of the album, eco-friendly materials were used across all merchandise - including plastic-cup pencils, eco lamps and solar chargers, plus our brand affinity deal with Sennheiser headphones.

The campaign was nominated for Best UK and Best International Marketing Campaign for Coldplay's X&Y.